Your rival just merged. But with their focus on meeting debt-financing commitments and keeping customers satisfied, your window of opportunity is open.
FleetPride and TruckPro, LLC closed their merger on October 28, 2025, operating under the FleetPride name, with Tom Greco as CEO and TruckPro’s Chuck Broadus close to integration. The footprint is large — 450+ locations, 110+ service centers, six distribution centers — backed by Platinum Equity and American Securities, with a new unitranche facility led by Oak Hill Advisors. Last week we read this merger as an operator. Today, we read it as a competitor.
Be boringly consistent while they juggle complexity
Call into overlap markets with a stability message: same people, same prices, guaranteed availability. Make it painfully easy to move “just this one order” with a human hotline and one-PO onboarding, so you solve today’s problem. Customers pause during mergers — you’re courting the paused.
Intercept pricing ambiguity before it hardens
Customers with discounts at both brands will ask for combined-spend pricing immediately, often without moving volume. Publish clean tiers and a fast approval path, but make the best tiers contingent on share-of-wallet growth or scheduled orders. You’re not trying to win everyone — you’re capturing the customers dealing with delivery, pricing, or quality issues caused by the merger.
Exploit catalog and checkout friction (politely)
Early in any merger, dual sites can show conflicting availability and re-registration prompts are common. Build landing pages for quick-buy bundles, counter pickup, and assisted account setup. Aim at emergency orders and repeat consumables. If their digital harmonization stalls, you’ll hear it in mismatched part numbers or inconsistent substitutes — and you’ll find seams while redirects, single sign-ons, and cross-references solidify.
Race where they might slow: delivery and service throughput
If branch consolidation starts before inventory pooling fully lands, delivery windows stretch — add hot-shot capacity in those ZIPs. If their service scheduling isn’t standardized yet, advertise guaranteed turnaround windows and “parts-on-bay” SLAs to de-risk downtime.
Recruit the people customers already trust
Integrations create career jitters. Location managers, sales leads, counter pros, drivers, and service techs bring sticky relationships that often outlast logos. Treat them like strategic hires and help them keep serving “their” customers with minimal friction. This tends to happen in two stages:
- Immediately after the merger is announced, when uncertainty is highest
- When location and branch consolidation begins
In both windows, high-performing team members who can help your business will be looking for alternatives — giving you more capability to win in an increasingly competitive marketplace.
